Denki has been designing and developing content for the Interactive Television platform for more than three years and relishes working within this exciting new medium. Denki’s philosophy of focusing on digital toy development is particularly applicable here given the mass-market demographic of the audience. The established rules that define a good PC or Console title no longer apply with Interactive Television since the audience is typically more than 50% female, and the over 60s are every bit as likely to play as the under 12s. Denki inherently understands this and ensures its products appeal to the whole family by keeping interfaces simple and making goals obvious and appropriately engaging.