The awards recognise excellence in the games development sector and 2003 was the first year that interactive television has been included in the proceedings, in this case as an ‘Emerging Platform’ for games content.

“Creating games for digital television is an extremely demanding process, both technically and creatively” says Colin Anderson, Managing Director of Denki. “The technology imposes significant constraints on us, but more importantly the average TV viewer will not tolerate the poor product design seen in many of today’s computer games. Unlike the traditional computer game audience who will persevere with awkward interfaces and the like, TV audiences simply switch off so products have to be carefully designed and balanced to provide instant pick-up-and-play appeal. It’s an interesting challenge and one that Denki is perfectly suited to. The company was founded on the principle that the player always comes first and we ensure every feature included in our products improves the player’s experience. This principle is core to a successful product. Additionally, we have built the company around processes that allow us to create highly polished and enjoyable games within tight commercial deadlines. No other developer can match our ability in this area. We are very pleased to have received the award as it confirms that Denki is leading the way in this emerging market.”

Adrian Pilkington, Head of Games at Sky said “Sky Gamestar is the leading interactive games portal in the world with over 1.4 million viewers each week. Denki are one of the few companies who can deliver the quality of products we require to tight development schedules. They are making a great contribution to the continued success of Sky Gamestar.”

Best handheld game of the show, 2001

Overall best game of the show, 2001

BAFTA (British Academy of Film and Television Awards)

Nominee in the Interactive Entertainment awards, 2002.